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What We Do

Plus Curiosity is a Tokyo-based placemaking consultancy that creates the strategies, concepts, and curated programs powering world-class luxury destinations and experiences. Clients include leading international property developers, luxury brands, department stores, and commercial districts.


As consumers become more connected, informed and cultured, compelling placemaking grows ever-more challenging. In order to create truly unique and impactful spaces, we provide comprehensive curation of ideas, experiences, social context, art and design.


Our placemaking is centered around three key values: Luxury, International, and Contemporary.

Key Values

We actively invest in seeing, knowing and understanding worldwide best and newest practices in order to stay on top of the global standard. This allows us to advise clients on how to excel on an international level.

We specialize in high-end projects, providing brands and developers with the concepts, spaces and experiences that resonate with luxury consumers. 




We create places and experiences that resonate with the contemporary consumer — particularly Gen Z and Millennials, who together accounted for all luxury market growth in 2022.


We offer a comprehensive lineup of services including research, concept creation, market strategy, creative direction, real estate support, market entry and more.

We tailor our solutions to clients’ needs on an individual basis.

Developers ›

Brands ›

Selected Clients


2F 3-18-11 Minami Aoyama, Minato-ku, Tokyo, Japan 107-0062

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