Services
We provide a series of services related to Placemaking
Research
&
Analysis
Vision
Concept
Branding
Strategic
Leasing
Activation
Pre-opening market
Conduct tenant inquiries with architects and designers
01
Conduct robust quantitative and qualitative research and analysis which will provide the base for a strong vision and concept.
02
Create a strong vision and concept - the core DNA which will ensure the long-term relevance and success of the project.
03
Develop a strong visual identity and language for the project and a creative suite of marketing materials
04
Secure the core partners and tenants who will define the palette and direction of the project.
05
Promote the project before the Opening to a domestic and global audience
06
Plan and execute a curated program of cultural events and experiences to ensure the project stays on the leading edge of the cultural zeitgeist
Center Opens
From initial conceptualization all the way to curating activation programs post-opening, we work closely with our clients across the placemaking spectrum. From conventional services such as business planning all the way to bespoke one-off art programs, Plus Curiosity can provide the unique and diverse services required by our clients today, including global best practice research, art and cultural programming, as well as cultural advisory board set-up and management.
Research
Utilizing global best practice case studies, Plus Curiosity provides information and analysis on the latest global retail, hospitality, and cultural trends. We also conduct in-depth interviews with potential tenants, business partners, and target consumers to secure the most relevant and actionable insight and data.
Activation
With a discerning eye for culture, art, and cuisine, we develop and curate programs with high cultural, educational, and entertainment value, such as contemporary art exhibitions, culinary events, and immersive content.
Plus Curiosity
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Ideation
We develop visions and concepts which - while being tailored to the client’s needs and the characteristics of the site - aim to push the envelope in terms of creativity and innovation. We also work with leading global design firms, artists, and futurists to ensure that concepts are unique and sustainable.
Strategic Leasing
We first work with our clients to identify and shortlist key new-to-market brands, concepts and experiences from around the world that are most closely aligned with projects vision. We then start a dialogue with these potential partners/tenants/operators with the aim of securing a win-win business agreement.